Introduction
By using the Radial Tire Co. website, you acknowledge and agree to the terms of this Privacy Policy. At Radial Tire Co. and our website development partner, Byteshifted®, we take the protection of your personal information seriously and are committed to maintaining your trust. This Privacy Policy explains the types of information we collect, how and when we collect it, how it is used to provide our products and services, the circumstances under which it may be shared with trusted third parties, and the measures we take to safeguard your data. Our goal is to provide transparency about our data practices and help you make informed decisions when interacting with our website and services.
Our goal in collecting personal information is to provide a seamless, secure, and personalized experience when you interact with Radial Tire Co., whether you are shopping for tires and wheels, scheduling services, requesting support, or managing your account.
In the course of operating our website and services, we may collect information that identifies, relates to, describes, references, or could reasonably be linked to a particular individual or household ("Personal Information"). During the past twelve (12) months, we may have collected the categories of Personal Information described below.
Personal Information We Collect
The categories listed below represent the types of Personal Information that Radial Tire Co. may collect, use, disclose, or process in the course of operating our website, fulfilling orders, providing customer support, preventing fraud, and improving our products and services. The information collected varies depending on how you interact with our website and services.
- A. IDENTIFIERS: Name, email address, phone number, billing address, shipping address, account username, IP address, device identifiers, and other information you provide when creating an account, requesting a quote, making a purchase, or contacting us.
- B. CUSTOMER & TRANSACTION: Contact information, order details, payment information (processed through secure third-party payment providers), financing application information, and other information provided during the purchase process.
- C. COMMERCIAL INFORMATION: Products viewed, products purchased, tire and wheel preferences, service requests, installation selections, warranty registrations, return requests, and transaction history.
- D. INTERNET: Browser type, operating system, device information, IP address, referring website, website usage data, pages visited, search activity, and interactions with our advertisements and communications.
- E. GEOLOCATION INFORMATION: General location information derived from your IP address or device settings to help provide localized inventory, shipping estimates, nearby installers, taxes, and fraud prevention measures.
- F. PROFESSIONAL OR BUSINESS INFORMATION: Company name, business contact information, job title, or employer information when provided as part of a commercial or fleet account inquiry.
- G. PREFERENCES & ANALYTICS: Information about your browsing behavior, shopping preferences, vehicle information, purchase interests, and interactions with our website, products, marketing communications, and advertisements.
Radial Tire Co. may collect certain categories of sensitive personal information when necessary to provide requested products, services, financing options, customer support, account management, fraud prevention, security, or to comply with legal obligations. Depending on the services requested, sensitive personal information may include:
- Precise geolocation information, when permitted by your device settings or browser preferences.
- Financial account, payment card, or transaction information required to process purchases, refunds, financing applications, or related services.
- Government-issued identifiers or other information that may be requested by third-party financing providers or required to verify identity, prevent fraud, or comply with applicable laws.
- Login credentials or account authentication information used to access customer accounts and services.
We collect, use, and process sensitive personal information only for legitimate business purposes, including:
- Processing transactions and fulfilling orders.
- Providing financing and payment-related services.
- Verifying identity and preventing fraud or unauthorized activity.
- Protecting the security and integrity of our systems, customers, and business operations.
- Complying with legal, regulatory, tax, reporting, and recordkeeping requirements.
We retain sensitive personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, satisfy legal obligations, resolve disputes, enforce agreements, and protect our legitimate business interests. Retention periods may vary depending on the nature of the information and applicable legal requirements. Radial Tire Co. does not use sensitive personal information to infer characteristics about individuals, nor do we sell sensitive personal information. Sensitive personal information is disclosed only to authorized service providers, processors, financing partners, payment processors, governmental authorities, or other parties when necessary to provide requested services, comply with legal obligations, or protect our rights and operations. Such disclosures are subject to appropriate contractual, legal, and security safeguards. You may have additional rights regarding sensitive personal information under applicable state privacy laws. Information about exercising available privacy rights is provided in the Your Privacy Rights and Choices section of this Privacy Policy. Radial Tire Co. limits the collection and processing of sensitive personal information to what is reasonably necessary and proportionate to provide requested products and services, protect security, prevent fraud, and comply with legal obligations.
How Your Personal Information Is Collected
We collect personal information that you voluntarily provide through our website or other direct interactions with us. Examples include submitting online forms, requesting services, or contacting our team. We may also automatically collect information about how you access and use our website, including device information, browser data, and website activity. Such information may be gathered through cookies, and other tracking technologies to support website functionality, security, analytics, and user experience improvements.
Requests for Product Quotes
If you request a product price quote, we may ask you to provide certain personal information, including your name, mailing address, phone number, ZIP code, email address, and other details related to your product inquiry. We use this information to provide the requested quote, respond to your questions, and obtain any additional information needed to fulfill your request. You may also choose to provide financial information on a voluntary basis. While not required, this information may help us identify products that best match your needs or assist in determining your eligibility for available financing options, if applicable.
Online Product Orders
When you place a product order through our website, we collect the personal information necessary to process and fulfill your purchase. This may include your name, email address, billing and shipping addresses, phone number, and payment information. We use this information to complete your transaction, communicate order updates, and address any issues that may arise during the order process. In some cases, we may supplement the information you provide with data obtained from trusted third-party sources to verify payment information, prevent fraud, or facilitate financing approval if financing is requested. We may also share necessary information with third-party service providers that support order fulfillment and payment processing, such as shipping carriers and payment processors. These third-party providers are authorized to use your information only as needed to perform services on our behalf and are not permitted to use it for unrelated purposes.
Log Files
We use IP addresses and similar technical information to help maintain and improve our website, analyze usage trends, monitor site performance, and better understand how visitors interact with our content. This information may also be used to collect aggregated demographic and geographic data that does not personally identify individual users. IP addresses are linked to personal information only when you voluntarily provide that information through forms or other interactions on our website.
Surveys and Contests
From time to time, we may invite visitors to participate in surveys, feedback requests, promotions, giveaways, or other research initiatives designed to help us improve our products, services, and website experience. Participation is entirely voluntary, and you are never required to provide personal information such as your name, email address, mailing address, age, or ZIP code. If you choose to enter a promotion or giveaway, the information you provide may be used to administer the promotion, contact winners, and distribute prizes. Information collected through surveys or feedback forms is used to evaluate customer satisfaction, better understand user preferences, and improve our website, products, and services.
Information We Collect Through Automatic Data Collection Technologies
As you browse and interact with our website, we may automatically collect certain information about your device, browsing activity, and usage patterns through cookies, analytics tools, and similar technologies. This information may include:
- Website Activity Data: Information about your visits to our website, such as pages viewed, links clicked, search activity, referral sources, time spent on pages, traffic data, location information, log data, and other resources you access while using the site.
- Device and Connection Information: Details about the device and internet connection used to access our website, including your IP address, browser type, operating system, device identifiers, and other technical information.
We use this information to improve website functionality, analyze user behavior, enhance the user experience, maintain security, and better understand how visitors interact with our products, services, and content.
Information collected automatically through our website may, in certain circumstances, be linked to personal information you provide directly or that we receive from trusted third-party sources. Combining this information helps us better understand user preferences, improve website performance, and provide a more personalized experience. We use this information to enhance our website and services, including to:
- Recognize you when you return to our website.
- Personalize content, products, services, and recommendations based on your interests and interactions.
Use of Your Personal Information
We may use, process, and disclose the personal information we collect for a variety of legitimate business and operational purposes, including but not limited to:
- Providing products, services, and customer support.
- Processing orders, payments, returns, exchanges, and other transactions.
- Communicating with you about your orders, account, inquiries, or service requests.
- Personalizing your experience and improving our website, products, and services.
- Conducting analytics, research, and performance monitoring to better understand customer needs and website usage.
- Sending promotional communications, special offers, newsletters, and other marketing materials where permitted by law and in accordance with your communication preferences.
- Detecting, preventing, and investigating fraud, unauthorized transactions, security incidents, and other unlawful activities.
- Verifying customer information and maintaining the security and integrity of our systems and services.
Data Retention
Radial Tire Co. retains personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, provide requested products and services, maintain customer relationships, and support legitimate business operations. The length of time we retain information depends on the nature of the information, the reason it was collected, and any applicable legal, regulatory, tax, accounting, contractual, or operational requirements. When personal information is no longer needed for the purposes for which it was collected, we will take reasonable steps to securely delete, anonymize, or otherwise dispose of the information in accordance with our record retention practices and applicable laws. In certain circumstances, we may retain information for longer periods when required or permitted by law, to resolve disputes, enforce agreements, protect our legal rights, prevent fraud, maintain security, or satisfy regulatory obligations. Information that has been aggregated or anonymized so that it can no longer reasonably be associated with an individual may be retained and used for business, analytical, research, or reporting purposes as permitted by applicable law.
Access to Third Party Websites
Our website may include links to third-party websites, services, or resources that are not owned or operated by Radial Tire Co. These external websites are provided for convenience and informational purposes only. Once you leave our website, the collection, use, and protection of your information are governed by the privacy policies and practices of the applicable third party. Radial Tire Co. and Byteshifted® are not responsible for the content, security, or privacy practices of external websites or services. We encourage users to review the privacy policies of any website they visit and to understand how their personal information may be collected, used, shared, and protected. This Privacy Policy applies solely to information collected through the Radial Tire Co. website and does not apply to information collected by third-party websites, services, applications, or platforms that may be linked to or accessible from our website.
Security
Radial Tire Co. is committed to protecting the security and confidentiality of the personal information you provide through our website. We implement reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, use, disclosure, alteration, or destruction. When sensitive information is submitted through our website, such as information entered into secure forms related to product inquiries, orders, financing requests, or customer service requests, that information is encrypted during transmission using industry-standard security technologies. Personal information is stored on secure systems and is accessible only to authorized personnel, service providers, and technology partners who require access to perform legitimate business functions. We also maintain security measures to protect information offline, including access controls, monitoring procedures, and secure data storage practices. The systems, networks, and servers used to process and store personal information, including those managed by trusted service providers and Byteshifted®, are maintained within secure environments and are subject to appropriate security safeguards. While we take commercially reasonable steps to protect personal information, no method of transmission over the internet or electronic storage system can be guaranteed to be completely secure. Accordingly, we cannot guarantee the absolute security of information transmitted to or through our website.
Children Under Sixteen
Radial Tire Co. recognizes the importance of protecting children's privacy and does not knowingly collect, use, or disclose personal information from individuals under the age of 16. Our website and services are intended for use by individuals who are at least 16 years of age and are not directed toward children. If we become aware that personal information has been collected from a child under the age of 16 without appropriate parental or legal guardian consent, we will take reasonable steps to delete the information from our records as soon as practicable. Parents and guardians are encouraged to monitor their children's online activities and help ensure that personal information is not provided through websites without appropriate supervision. If you believe that a child under the age of 16 has provided personal information to Radial Tire Co., please contact us so that we can investigate and take appropriate action. By using this website, you represent that you are at least 16 years of age or have the permission and supervision of a parent or legal guardian where permitted by applicable law.
Your Rights
Depending on your state of residence and applicable privacy laws, you may have certain rights regarding the personal information that Radial Tire Co. collects, uses, and maintains. These rights may vary based on your location and the nature of your relationship with us, but may include the right to:
- Know what categories of personal information we collect, use, disclose, or retain.
- Request access to the personal information we maintain about you
- Request correction of inaccurate or incomplete personal information.
- Request deletion of personal information, subject to certain legal, regulatory, contractual, or operational exceptions.
- Obtain information about the sources from which your personal information was collected and the purposes for which it is used.
- Request information regarding categories of third parties with whom personal information has been shared or disclosed.
- Opt out of certain types of targeted advertising, marketing communications, profiling activities, or data sharing where such rights are provided by law.
Opt-Out & Unsubscribe
Radial Tire Co. respects your privacy and provides you with choices regarding how your personal information is used for marketing and advertising purposes. You may opt out of receiving promotional emails, newsletters, special offers, and other marketing communications from us at any time. To stop receiving marketing emails, you may: Contact us at info@radialtire.com. Click the "Unsubscribe" link included in any promotional email or newsletter. Update your communication preferences through any account settings or preference management tools that may be available. In addition, where required by applicable privacy laws, Radial Tire Co. honors recognized Universal Opt-Out Mechanisms (UOOMs) and similar privacy preference signals that indicate a user's choice to opt out of targeted advertising or certain types of personal information processing. If you wish to manage your privacy preferences directly, you may also visit the "Your Privacy Choices" link located in the footer of our website to review available options and exercise applicable privacy rights related to targeted advertising, cookies, and data sharing activities. Please note that even if you opt out of marketing communications, we may still send you transactional or service-related communications regarding your orders, account activity, customer support requests, product recalls, legal notices, or other important business matters.
SMS Texting Services
If you choose to receive text messages from Radial Tire Co., we may use the information you provide to send order updates, appointment reminders, customer service communications, responses to inquiries, marketing messages, and requests for customer feedback or reviews. Mobile phone numbers and SMS consent information will not be sold or shared with third parties or affiliates for their own marketing or promotional purposes. Message frequency may vary based on your interactions with us. Standard message and data rates may apply. To receive assistance, reply HELP to any text message. To stop receiving text messages, reply STOP at any time. Please note that wireless carriers are not responsible for delayed or undelivered messages.
Accessing this Website
The Radial Tire Co. website is hosted on servers located within the United States. As a result, information collected through the website may be transmitted to, processed, stored, and maintained on systems located in the United States. By using our website, you acknowledge that your information may be processed and stored in the United States in accordance with this Privacy Policy and applicable laws. This may include information you voluntarily submit through forms, orders, account registrations, customer service requests, and other website interactions. We may also collect and process certain information through cookies, analytics tools, advertising technologies, and similar services to improve website performance, understand user behavior, personalize user experiences, measure marketing effectiveness, and provide relevant content and advertising, subject to your privacy preferences and choices where required by applicable law. Where applicable, Radial Tire Co. honors available privacy choices, consent preferences, and opt-out requests related to analytics, targeted advertising, and other data processing activities as described in this Privacy Policy.
Updates to this Privacy Policy
Radial Tire Co. may update or modify this Privacy Policy from time to time to reflect changes in our business practices, technology, legal requirements, or privacy obligations. When updates are made, the revised Privacy Policy will be posted on this website along with an updated effective date. We encourage you to review this Privacy Policy periodically so that you remain informed about how we collect, use, disclose, and protect your information. Your continued use of the website after any changes become effective constitutes your acknowledgment of the revised Privacy Policy and your continued use of the website subject to its terms. Where required by applicable law, we will provide additional notice or obtain consent before implementing certain changes.
How to Exercise Your Rights and Contact Information
Radial Tire Co. is committed to maintaining accurate and up-to-date personal information. If your contact information or other personal details change, or if you would like to update, correct, delete, or manage the information we maintain about you, please contact us using the information below. You may also contact us if you have questions about this Privacy Policy, our privacy practices, the personal information we collect, your privacy rights, or if you wish to submit or appeal a privacy-related request as permitted by applicable law. Radial Tire Co. Email: info@radialtire.com Phone: 301-585-2740 Upon receiving a request, we may take reasonable steps to verify your identity before processing the request in order to protect your privacy and the security of your information. We will respond to eligible requests in accordance with applicable laws and within the required timeframes. To protect your privacy and the security of your personal information, Radial Tire Co. may require you to provide certain information to verify your identity before we process a privacy rights request. Depending on the nature of your request, we may ask you to provide:
- Your full name
- Email address
- Mailing address
- Telephone number
- Order number, account information, or other information related to your interactions with Radial Tire Co.
Privacy Notice for California Residents
This section applies exclusively to California residents and is provided in accordance with the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA). Radial Tire Co. does not sell personal information for monetary compensation. However, we may disclose personal information to service providers, technology partners, advertising partners, and other third parties for legitimate business purposes. In certain circumstances, these disclosures may be considered "sharing" under California law. California residents have the right to opt out of the sale or sharing of personal information where applicable. Your Right to Know Subject to identity verification and applicable legal exceptions, California residents may request information regarding:
- The categories of personal information we have collected about them.
- The categories of sources from which personal information was collected.
- The business or commercial purposes for collecting, using, sharing, or disclosing personal information.
- The categories of third parties with whom personal information has been shared or disclosed.
- The specific pieces of personal information we maintain about them.
- The categories of personal information disclosed for business purposes during the applicable reporting period.
Last updated August 30, 2026